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Living in Fort Lauderdale


The Fourth Belongs to Fort Lauderdale
There are a handful of moments each year when this city reminds you exactly why you chose to live here. The Fourth of July is one of them.
Three days from now, Las Olas Oceanside Park will fill up with the kind of crowd that Fort Lauderdale does best, not the tourist-season variety, but the
The 60 days before a home hits the market is where luxury listings are won or lost. It's the window most sellers either rush through or ignore entirely.

Lourdes Maestres
Jul 13 min read


What to Do in Fort Lauderdale This Week & Weekend (June 22–28)
Fort Lauderdale in late June has a rhythm all its own. The tourists have thinned out, the snowbirds are long gone, and what’s left is the city at its most authentically itself locals on the water, long golden evenings, and a social calendar that doesn’t slow down just because it’s summer. Here’s how to spend the week. On the Water This is the week Fort Lauderdale earns its title. Rent a boat or join a sunset cruise along the Intracoastal and watch the city from the water. It

Lourdes Maestres
Jun 242 min read


What It Actually Feels Like to Live on Fort Lauderdale's Intracoastal
People come to Fort Lauderdale for the water. That part everyone knows. But what they often don't anticipate until they've actually lived here is how completely the Intracoastal redefines everyday life. This is not a view you glance at on your way to the kitchen. It becomes the backdrop to your morning, your evenings, your entire sense of pace. And for the clients I've worked with over the years who have made the move to Intracoastal living, the word I hear most often when th

Lourdes Maestres
Jun 192 min read
Seller Tips


Don't Spend a Dollar on Your Home Before You Read This
A homeowner came to me after she'd already spent $45,000 getting her home ready to sell. New landscaping, updated fixtures, a handful of cosmetic projects all done with good intentions, all done before she ever called me. When we sold the home and I looked at what that spending actually returned, maybe $12,000 of it showed up in the final price. That gap haunted me a little, honestly. Not because she'd done anything wrong she'd done what most homeowners do. She guessed. And I

Lourdes Maestres
3 days ago2 min read


The Don't Fire Me Report
There's a moment that happens in almost every home sale, and nobody talks about it. The home has been on the market for a few weeks. The initial excitement has worn off. And the homeowner starts wondering: is my agent actually doing anything right now? That silence not knowing what's happening behind the scenes is where doubt creeps in. And doubt is expensive. It leads to premature price cuts. It leads to frustration. It leads to homeowners firing agents right before the righ

Lourdes Maestres
6 days ago2 min read


The 60 Days Before You List Matter More Than the Day You Go Live
Most sellers focus their energy on launch day. The listing photos, the pricing conversation, the MLS description. Those things matter, but by the time you're having them, the decisions that most influence your outcome have already been made.
The 60 days before a home hits the market is where luxury listings are won or lost. It's the window most sellers either rush through or ignore entirely. Here's what that window should actually look like.

Lourdes Maestres
Jun 303 min read
The Market


South Florida Luxury Market Update: Week of July 6, 2026
Every summer brings its own rhythm to the South Florida luxury market, and this year is no exception. As we move deeper into the second half of 2026, the data continues to tell a story of resilience with a few important nuances worth understanding if you're thinking about your home's place in the market right now. The Big Picture South Florida's luxury housing market saw notable growth in transaction activity in the first quarter of 2026, with gains in both single-family and

Lourdes Maestres
6 days ago2 min read


A $55 Million Listing, Buyers Off the Sidelines, and What the Numbers Say Right Now
Fort Lauderdale's luxury market has had a busy few weeks. A new record was set, significant deals have closed, and the data heading into July tells a story that sellers paying attention should find encouraging — with some important nuance attached.

Lourdes Maestres
Jun 293 min read


South Florida Luxury Market Update: Week of June 22, 2026
Luxurious waterfront home at 700 SW 12th Ave, Fort Lauderdale, showcasing modern architecture, a spacious pool, and lush greenery. As we move deeper into summer, the South Florida luxury market is doing what it does best: rewarding the sellers who are prepared and exposing the ones who aren’t. Here’s where things stand heading into the final week of June. Inventory Remains Constrained at the Top Active listings above $3M in Broward County continue to track below their five-ye

Lourdes Maestres
Jun 222 min read
All Posts


Don't Spend a Dollar on Your Home Before You Read This
A homeowner came to me after she'd already spent $45,000 getting her home ready to sell. New landscaping, updated fixtures, a handful of cosmetic projects all done with good intentions, all done before she ever called me. When we sold the home and I looked at what that spending actually returned, maybe $12,000 of it showed up in the final price. That gap haunted me a little, honestly. Not because she'd done anything wrong she'd done what most homeowners do. She guessed. And I


The Don't Fire Me Report
There's a moment that happens in almost every home sale, and nobody talks about it. The home has been on the market for a few weeks. The initial excitement has worn off. And the homeowner starts wondering: is my agent actually doing anything right now? That silence not knowing what's happening behind the scenes is where doubt creeps in. And doubt is expensive. It leads to premature price cuts. It leads to frustration. It leads to homeowners firing agents right before the righ


Why I Built My Business This Way
There's a version of this business that would have been easier to build. Bigger team, faster growth, more homes moving through the pipeline at once. I could have chased that version. I didn't. If you watched the video that goes with this post, you already know the short answer: I built this business around depth, not volume. But I want to use this space to go a little further into what that actually means day to day, because "quality over quantity" is the kind of thing everyo
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